ecamm live change webcam view circle view

Ecamm live change webcam view circle view how to#

Or you can think about what you are often asked and which questions you would like to answer. You can collect suitable questions in advance by asking your social media followers or the readers of your newsletter. Thematically narrower would be a 'speaking hour' on your field of expertise, which you offer regularly and which is clearly aimed at your hoped-for target group. This is very broad and you could get questions about your career, your favourite tools or technical questions about your work. So it's a question and answer session on your topic. The good thing about this format is that even if there is no feedback from your audience, you have something to do. Ideally, you should take the time to go through it roughly without an audience.

Make sure you know what you want to show and how it works. So you could specifically demonstrate something. Livestreams are popular, where viewers look over someone's shoulder virtually. Some examples and suggestions for you: Looking over the shoulder The audio and video quality of a live stream is almost always poorer for technical reasons. That way you can perfect it and get to the point. If you want to give a ten-minute monologue instead, it's better to record it in advance. First and foremost, this includes interaction with the audience. There is one basic rule: You should only offer a livestream if you intend to use the special features of this format. Besides, it's more fun to watch when you're having fun yourself! What can you do with livestreaming? Because if you do, you are more likely to come up with ideas that appeal to your target group. Ultimately, it's important whether you feel like it. So they usually have a smaller reach than recorded videos, which can collect more views over months or even years, depending on the topic. An older target group might not be able to use it as much, whereby it depends on your implementation.Īnd livestreams have the disadvantage that viewers have to have time to participate. To put it simply, the format often goes down better with younger viewers, for example, because they are more used to it. Moreover, not every topic and every target group is made for livestreaming. But on the other hand, you have to spend more time on preparation and realisation: If you don't have a good plan of what you want to do during your livestream, no one will want to watch you. On the one hand, live videos can be realised faster than recorded videos because, among other things, the time and effort required for editing is eliminated. What speaks against live streaming?Įven though the technical hurdle for livestreaming is as low as can be, you should not underestimate the time required. This is a building block for a trusting, appreciative relationship with your potential customers - an important building block in content marketing, but also beyond. This makes you appear accessible and tangible and not like a sometimes abstract brand. See my article Brand Voice: Individual voice for your marketing. Especially as a freelancer or smaller agency, you score points here because you are your own brand voice and don't have to go through the hassle of finding it like a larger company. Your individual voice can (and should) become clear in livestreaming. The rather unpolished livestreams can also be a welcome and sympathetic change from the otherwise often perfectly staged marketing sham world.Įxample from vidIQ: Live testing of YouTube channels This way you get to know your (potential) clientele better. Livestreaming is a particularly apt confirmation of this prediction, because here you can literally engage in conversation with others. Basically, social media as a whole can be derived from it, many years before Facebook & Co started their triumphant march. Some of us will remember the Cluetrain Manifesto of 1999, its prophetic first thesis: 'Markets are conversations.' It's amazing how much that has come true.

This is especially true if your demands increase and you want it to be more than just a spontaneous action at some point.

Therefore, the main question for you is: Is it worth the effort?īecause even if you get started quickly, it will cost you time in the end.

The technical hurdles for livestreaming are now very low: it is part of the offer of many social media platforms such as Facebook, Instagram or LinkedIn.

Ecamm live change webcam view circle view how to#

In this article, I show you how to use livestream marketing and how to get started. If you want to do it really well, however, you should not underestimate the effort involved. With livestreams, you can show yourself from your human side site and get into conversation with your customers. Livestream Marketing: Who it's for and how to implement it